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VR Apps in Play Store Google Kicks Out the ‘Cardboard’ MonikerBetween 1206 and his death in 1227, the Mongol leader Genghis Khan conquered nearly 12 million square miles of territory—more than any individual in history. Along the way, he cut a ruthless path through Asia and Europe that left untold millions dead.

Google may be “going Genghis” soon as it cuts a ruthless path through “millions of so-called zombie apps littering the Play Store.”

“Over the last 24 hours, Google has been sending notices to developers worldwide stating its intention to “limit visibility” or remove apps from the Play Store that violate the company’s User Data policy,” reports TheNextWeb (Here’s the full text). “For most devs, the violation seems to be a simple one: lack of a privacy policy.”

Observers believe many app developers won’t have the motivation or the know-how to create suitable privacy policies and could see their apps removed as part of the pending purge.

All told, the move is a welcome one for many across the publishing landscape. Indeed, one of the most common gripes among Android developers — aside from segmentation issues — is that of a crowded marketplace that makes it difficult to locate apps.

“Google’s coming purge — as perhaps a welcome side effect to consumer privacy concerns that forced the issue — helps to clear the noise and help users find the signal, or the app, in this case,” notes TheNextWeb.

Heads-up to app developers: you have until March 15 to make the privacy policy addition, or Google warns “administrative action will be taken to limit the visibility of your app, up to and including removal from the Play Store.”

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