Google has been cementing deals for attribution and measurement at a steady clip in recent weeks. Now comes news that the world’s preeminent search giant has decided to collaborate with TUNE, an industry leader in mobile marketing solutions.
The collaboration between Google and TUNE is aimed at helping app marketing professionals reliably measure mobile advertising performance. The two companies are pledging to provide reliable and consistent performance data to clients using TUNE to manage complex mobile marketing campaigns.
The new partnership was announced this week at the annual Google I/O festival in Mountain View, California. That’s where TUNE was officially recognized by Google as its newest App Attribution Partner. TUNE is known for its suite of integrated mobile measurement and engagement tools tracking attribution and ad engagement.
“I’m thrilled to formally expand our relationship with Google,” said Peter Hamilton, TUNE’s CEO. “The unique value Google brings to the table enables us to provide our advertising and marketing customers with access to rich data they can use to optimize campaigns for maximum impact.”
“I love how well our product and engineering teams collaborate together and know it’s going to be very productive moving forward,” Hamilton added.
More details on the collaboration are here.