The latest data from mobile platform Drawbridge suggests mobile app users are getting slammed with ads.
While mobile in-app ad requests worldwide from Android- and iOS-based devices occur between 7am and 10pm throughout the week, data shows iOS in general has bigger variation in ad requests.
“Drawbridge analyzed 1.9 trillion in-app mobile ad requests made on its platform between January 1 and March 31,” according to eMarketer. “In-app ad requests can be considered as a proxy for app usage, and mobile usage overall—the more people using their mobile devices, the more people using apps, the more apps are requesting ads.”
The variation between iOS-based devices and Android ones is interesting.
“On weekdays, iOS requested above-average numbers of ads between 8 a.m. and 9 p.m., with fewer ad requests occurring overnight. On weekends, ad request patterns among iOS users were similar, but the window for above-average requests was extended from 7 a.m. to 10 p.m.,” the report explains.
On weekdays, Android-based devices were most likely to request in-app ads between 6 a.m. and 11 p.m.
“Mobile in-app ad request behavior for iOS is more extreme compared to Android,” concludes eMarketer. “iOS in-app ad requests fluctuated to a peak of nearly 34 percent above the index on weekday evenings, and dropped to a low of around half the average in the early hours of the morning. For Android-based devices, there was less variation.”