Mobile ad tech firm Glispa Global Group will soon acquire Avocarrot, a native advertising Supply-Side Platform (SSP) leveraging programmatic advertising and Real-Time-Bidding (RTB) technologies to help automate the buying and selling of mobile advertising.
This will boost Glispa’s native advertising monetization business for app developers, the acquiring company posits.
“The acquisition benefits Glispa’s advertisers (demand-partners), as it immediately offers an additional channel for a programmatic marketplace,” according to a statement released to the media on Tuesday. “The combination of assets strongly complements Glispa’s native advertising monetization focus (for app developers). Avocarrot will integrate with Glispa’s Ampiri Mediation platform to seamlessly monetize app inventory via both programmatic and non-programmatic allocation in a single platform.”
Avocarrot, combined with Glispa’s Ampiri native advertising monetization platform, will bring together more than 50 leading global DSPs and leading ad networks, offering the widest possible reach to native programmatic demand.
“Avocarrot brings immediate value to Glispa Global Group and together we’re offering one of the top independent, native advertising solutions on the market today,” said Gary Lin, the founder and CEO of Glispa Global Group. “With two acquisitions this year and the launch of the Ampiri native ad mediation platform, we’re solidly positioned to drive monetization for app developers and help them reach their full revenue potential.”
Avocarrot’s programmatic exchange will soon integrate with Ampiri with a single user interface, a single SDK, and a combined integration of ad-networks and DSPs, all on the same platform.
“This is a key time in ad tech for a powerful player to cut through the noise in the app economy. Glispa’s strong advertising footprint across 187 countries and our leading technology in programmatic native monetization provides tremendous value for our existing and future app partners. We couldn’t be more excited to join forces with Glispa,” said Avocarrot co-founder Conno Christou.