The launch of social network GeckoLife, the brainchild of co-CEOs Rajeev Gupta and Ashish Trivedi, is already stockpiling members. The site is Asia’s first social network designed for both children and adults.
The currently free GeckoLife offers parents of pre-teens an ability to oversee the connections, engagements, and online content to which their children have access.
The founders are hoping to create a secure social media experience for families.
According to Marketing Interactive, “The product received angel investor funding of more than $1 million in 2013, and welcomes conversations with interested investors and any parties keen on collaboration.”
The company, based in Singapore, maintains offices in Australia, India, and the U.S.
“We are aware of the impact of digital footprints and the knowledge gap that children today face,” said Gupta. “We aim to fill a niche in the social market, offering a private, family-friendly option that introduces children to the benefits of online communities and opens doors to conversations around online responsibility and smart social networking.”
The social network says it already has about 5,000 users and swelling support across multiple continents.
“In addition, with ‘safe spaces,’ GeckoLife’s interface also removes the clutter of an unfiltered news feed and allows members to tailor discussions around their topics of interests,” notes Marketing Interactive. “Within these spaces, members can share conversations, images and files, with the ease of automatic archiving and the simplicity of organizing all their discussions in one common place.”