Fyber, a major advertising technology platform, has announced that it has seen a weekly revenue increase of more than 250 percent for its next generation Mobile Video product on the Fyber Exchange between May and August 2015.
According to the company, impressions increased by more than 330 percent.
“Mobile video in general saw strong growth on the Fyber platform in recent months,” the firm tells us. “This underscores a strong monetization and growth opportunity in mobile and multi-screen video as Fyber’s prominent ad format.”
The explosive growth in the number of mobile devices worldwide is now driving mobile video ad spend at a faster rate than any other type of digital marketing.
“According to eMarketer, advertisers will spend $3.94 billion on mobile video next year, an increase of 50 percent,” according to the Fyber team. “This growth is further supported by increases in programmatic ad spend, which is projected to reach $2 billion for video on all devices, and double again in 2016.”
“To capitalize on mobile video as the fastest growing ad format, we need to make the campaign buying process as easy and transparent for advertisers as possible,” said Janis Zech, Fyber’s co-founder. “This means a continuous investment in Fyber’s programmatic capabilities to strengthen the value provided by our own Exchange, on top of our vast mediated demand offerings.”
Early in 2015, the company acquired RTB (real-time bidding) platform Falk Realtime to strengthen its programmatic stack by offering premium programmatic pre-roll and in-app inventory.