Now that technology firm ironSource has merged with Supersonic, the companies’ unified mobile offering will now be ironSource.
“This rebrand follows the merging and integration of the company’s respective product offerings, creating a truly end-to-end solution for developers, and giving them one powerful, independent partner for app monetization, marketing and monitoring,” according to a statement emailed to MAW on Wednesday.
Additionally, we can confirm that Gil Shoham, the former CEO of Supersonic, will serve as CRO of ironSource.
“The goal of the merger with Supersonic was always to create a single consolidated partner developers could turn to for all their app needs, and we’ve dedicated the last six months to unifying our products, operations and branding to that end,” says Omer Kaplan, CMO and co-founder. “The fact that we’ve seen such amazing growth following the merger – both on the monetization and marketing side – proves that developers are hungry for a one-stop-shop partner in a fragmented mobile ecosystem.”
The merger has had positive effects. Already, ironSource has enjoyed a substantial uptick in publisher signups for its mediation platform. Reportedly,10 of the top 50 highest grossing apps are now using the SSP to monetize — for about 40 percent of the global rewarded video ad market.
“The merger was just the first step in becoming the go-to platform for developers looking to turn their apps into really successful businesses,” says Shoham. “We’ve continued innovating, expanding into new areas like data infrastructure, and our focus moving forward will be to continue adding to the products and services we offer developers, helping them better understand and engage with their users.”
Developers can now mediate across both rewarded and display demand through the SSP, and access a unified monetization SDK serving every available ad unit.