What’s the future of fitness? More apps, of course. And wearables.
Now FitAd has launched the first-ever mobile and wearable advertising platform for fitness and health brands and publishers. The FitAd platform can deliver targeted ads via a network serving about 50 million monthly app users and mobile site visitors.
“Recent research shows that fitness app usage is growing 87 percent faster than the overall app market,” say the visionaries behind the platform. “Almost one-third of U.S. smartphone owners, which is about 46 million unique people, used apps from the fitness and health category in January 2014, according to a report from Nielsen’s Mobile NetView 3.0 software. Those 46 million users accessed the apps on average 16 times per month and engaged with the apps over periods averaging approximately one hour per engagement.”
It’s a massive marketplace now. Especially for the burgeoning wearables sector, where gear and apps are purported to foster enhanced engagement with fitness and health activities.
One company climbing on the FitAd wagon is HOKA ONE ONE, an up and coming running shoe company.
“As we grow HOKA ONE ONE, currently the fastest growing premium running shoe brand in the world, we are looking for unique ways to help tell our story and sell product,” said Mark Mastalir, vice president of marketing HOKA ONE ONE. “FitAd provides access to the audience we want to reach as they engage in ever-increasing usage of mobile and wearable devices.”
FitAd seeks to maximize advertising revenue for publishers in the fitness and health vertical using programmatic and direct seller channels.
We’re told publishers can access FitAd’s PrecisionTap platform in three different ways: installation of the FitAd software developer kit (SDK), inclusion in the FitAd private marketplace, or access to special seasonal or event sponsorships.
“We’re creating the ad market for mobile’s next tidal wave – health, fitness and wearable technology,” said Mort Greenberg, FitAd founder. “FitAd capitalizes on what we call ‘Moments.’ Moments mark the start, completion or achievement of an important milestone within a fitness and health app or website. At these Moments, it is appropriate to match advertising to the Moment so that brands can acknowledge, recognize, reward or challenge users.”
Some examples of moments?
“Beginning a run, descending a mountain, driving for your longest golf shot, beating your best 5k time, or simply making a healthy food or lifestyle choice that is being captured via an app or website,” explained Greenberg.