MAW was privy this week to an exclusive first look at the latest news from Tapjoy.
A leading platform for mobile advertising and app monetization, Tapjoy tells us that they have inked a collaboration with LINE Corporation to make Tapjoy’s premium Interplay advertisements available in the LINE messenger app.
“With the agreement, Tapjoy becomes LINE’s partner for rewarded advertisements in more than 200 countries,” a media release explains.
According to the details shared, 220 million active users have caused LINE’s mobile messenger app to explode in popularity.
The app, if you’re not familiar, offers free one-to-one and group messaging, voice and video calls, among other features.
LINE users are now able to earn LINE Points for free by engaging with advertisements from Tapjoy’s premium advertising partners.
“LINE has become one of the most popular apps in the world by helping people get closer to one another and by delivering a top-notch communication experience,” said Steve Wadsworth, president and CEO of Tapjoy. “Our Interplay ad platform is already the method of choice for millions of consumers to access premium content in their favorite apps, and we are excited to bring our platform to millions more people worldwide through this partnership with LINE.”