For now, the news is just minutes old but early details suggest that the 15 person StreamRail team is set to unite with ironSource’s Advertiser Solution division.
StreamRail’s proprietary technology for video delivery and monetization, we’re told, will be used to “enhance ironSource’s existing video advertising platform for brands – ironSource Neon.”
“We have a long history of inorganic growth at ironSource, and we plan to continue being active buyers in the marketing technology space as the industry consolidates around a few big players,” said Omer Kaplan, CMO and Co-Founder of ironSource, in a news release issued Friday morning.
Kaplan says that his company believes strongly in video and the growth opportunities it represents.
By all accounts, industry analysts share a similar optimism about this growth market.
Per the latest data from Cowan and Company shared in Friday’s announcement, digital video ad spend is predicted to reach $28.08 billion in 2020 in the US alone.
“When we plugged StreamRail’s technology into the ironSource ecosystem, we saw immediate and amazing results for our clients,” explains Tamir Carmi, COO and Co-Founder of ironSource. “It’s a testament to the amazing potential effect of combining best-in-class technology with the scale and reach of the ironSource ecosystem.”