Perk Inc., a Rewarded Engagement Platform that connects brands with consumers, is out with something new: Perk IQ, a built-in analytics solution.
Perk IQ is designed to provide brand and agency partners more advanced audience targeting and insights capabilities.
“Perk IQ enables advanced segmentation and audience targeting across Perk properties to help brands target consumers who fit specific audience segments,” according to Perk. “It also measures campaign performance, advertising attribution, in-store visits, and advertising-driven purchase behavior.”
We’re told that Perk IQ allows all Perk platform brand advertisers to access custom research and analytics, including pre- and post-campaign studies.
“Some people question the efficacy of rewarded engagements and the results they drive for brands. Perk IQ proves the value with industry-leading data capabilities,” says Ted Hastings, Perk’s CEO. “Through our first-party data and the Perk Plastik debit card powered by Discover, our partners now have the ability to target and measure performance against a wide range of data points. Partners are able to obtain insights throughout the entire buyer’s journey, including the ability to tie content and advertising engagement to in-store visits, brand lift, and purchase behavior.”
Perk asserts that its Rewarded Engagement Platform brings together the interests of advertisers and consumers to deliver profound insights and actionable results. To learn more, click here.