This week, Cheetah Mobile Inc., a leading mobile utility and content app developer, spoke with MAW staffers about its launch of ‘Cheetah Ads.’
This newly rebranded mobile advertising business is designed to unify Cheetah Mobile’s strengths in utility apps and mobile content “under a single name with a strong focus on bringing vertical video ads to every kind of mobile moment.”
Formerly known as Cheetah Ad Platform, Cheetah Ads will offer a diverse, global reach with more than 600 million users from more than 200 countries across Cheetah Mobile’s owned and operated inventory. That inventory now includes News Republic, Live.me, Clean Master, CM Security, as well as partner apps such as musical.ly.
“Cheetah Ads intelligently targets vertical video ads across the entire mobile journey,” Scarlett Xiao, the Senior Vice President for Global Marketing and Business Development at Cheetah Mobile told MAW. “Our technology has the power to transform ads into useful and desirable experiences to the delight of both users and brand advertisers.”
Cheetah Ads offers engaging, fullscreen vertical video ads for the wide range of user contexts – from pre-social moments like AppLock, where brands can reach users before they unlock their favorite social apps; to in-social activity within hit influencer-powered apps like musical.ly. The ads are enhanced by Cheetah Mobile’s artificial intelligence expertise to help brands reach the right audience, at the right time, in the right format.
Cheetah Mobile is today one of the top app developers with more than 612 million monthly active users worldwide, most of whom are from the under-30 mobile generation. The firm employs more than 2,500 people worldwide; about 50 percent of staff work in engineering and R&D.