A new report from comScore is providing a “deep dive” look at the latest trends in mobile apps and their prominent role in today’s digital media sector.
The “2016 U.S. Mobile App Report” offers detailed data and in-depth insights on the digital access vehicle that now drives the majority of digital media usage in the U.S.
If you’re not familiar, the folks behind the report hail from a leading cross-platform measurement company (comScore measures audiences, brands, and consumer behavior).
The report, which examines everything from the implications of smartphone apps’ growing share of digital media usage time, to the dynamic between mobile web’s critical role in expanding audience reach and the app’s role in higher user engagement, is packed with fresh data.
To probe the info at hand and glean a hearty helping of insight, check out the 2016 U.S. Mobile App Report here.