In fact, MediaMath has integrated Geopulse Proximity into its TerminalOne Marketing Operating System. That should allow marketers to better deliver high performing mobile ads to users based on their real-time locations.
“MediaMath is the first partner to fully embed our Geopulse Proximity Designer into its platform,” said company spokesman Rob Jonas. “The union enables clients to design, build, and activate hyperlocal-targeting strategies directly within TerminalOne, yielding a seamless, end-to-end workflow. Activating these sophisticated and flexible geofences against MediaMath’s unmatched global supply scale gives advertisers another method by which to drive and maximize long-term business outcomes.”
According to a company announcement, “The new offering leverages Geopulse Proximity’s flexible and accurate global targeting capabilities, powered by our best in class Global Places data. Global Places covers over 95 million business listings and points of interest across 50 countries and is continually updated to help ensure freshness and accuracy.”
Jonas said the same data is employed by thousands of developers and companies — a roster that includes Apple, Facebook, Uber, and Microsoft, among many others.
“We are excited to partner with Factual and offer the power of hyper-local targeting to our clients through our TerminalOne platform,” says Tanuj Joshi, the VP of Global Media Partnerships at MediaMath. “TerminalOne delivers an omni-channel marketing platform for our clients and knowing where our clients’ customers are helps them get a better understanding of who they are and how to engage with them.”
“MediaMath believes this is a sophisticated way to share clients’ message with the right people they’re trying to reach, based on their location,” Joshi added. Working on understanding how location unlocks new opportunities to identify and influence consumers while driving sales is very exciting, both for the industry and our advertisers.”