MAW scored an exclusive first look at big news this week from Euclid Analytics. The company and AgilOne are now working together to create an enhanced integration that allows a single view across the customer journey for retail marketers.
If you’re not familiar, Euclid is a leader in retail analytics and omni-channel engagement; AgilOne is a leading enterprise customer data platform.
The goal of the partnership is to provide retailers an ability to build meaningful relationships with their shoppers across mediums, personalize the shopping experience, and influence their path to purchase.
“By integrating Euclid’s dynamic in-store profiles into AgilOne’s customer data and engagement hub, retail marketers can bridge the offline/online divide, delivering consistent, orchestrated personalization across channels,” said the companies in a media release at the start of the week.
Despite the growth of online shopping, 90 percent or more of smartphone users still visit brick-and-mortar stores at least once a week to see, hold, and try on products before buying.
Euclid collects first-party data, with permission, through existing Wi-Fi to power customer acquisition, behavior-driven messaging, and attribution efforts, helping to identify individual store shoppers and understand visit behavior. AgilOne uses predictive models to understand customer behavior and real-time APIs to orchestrate personalized engagement across all touchpoints.
A current client — JOANN Stores, the nation’s leading fabric and craft retailer — is pleased with the results from its use of the strategy.
“We were looking for a solution to help us deliver more targeted, relevant messages to customers and to drive increased lift relative to other behavioral advertising,” said Steve Miller, vice president of marketing and business development at JOANN. “Deploying Euclid Analytics along with AgilOne will enable us to launch campaigns retargeting in-store shoppers who have left without purchasing.”
“Consumers today have less time and more distractions than ever before. It’s increasingly difficult for retailers to break through the noise and offer precisely what shoppers want,” said Brent Franson, the CEO of Euclid Analytics. “Our integration with AgilOne helps close that online/offline attribution gap.”
Want to know more? Check out the Euclid Analytics-AgilOne webinar on the new integration, with Joann as a case study. It’s set for May 17. To register, click here.