MAW can confirm Tuesday morning that Throtle, an individual-based data onboarding company, is teaming with Drawbridge, a leading digital identity management company.
We’ve learned that Drawbridge is partnering with Throtle to onboard their client’s data files, including hashed email addresses, and offer a “true end-to-end solution” for brands to engage with individual consumers via the Drawbridge Cross-Device Platform.
According to an emailed statement to media, this partnership will allow Drawbridge’s managed-service and self-service platform clients to reach consumers accurately across all of their devices with the “utmost level of precision.”
“We strive to deliver the platform that enables brands, agencies, and enterprises to enhance customer experiences on the internet – and in many cases that requires extending first-party into other spaces,” said Justin Civello, Drawbridge’s Director of Product Marketing. “By integrating with Throtle, our customers can now accurately activate their CRM data directly within our platform for stronger cross-device campaigns. This represents a significant step forward not only in terms of the functionality of our platform, but for our clients’ abilities to deliver a more personalized internet.”