Cheetah Mobile Inc. has alerted MAW of the launch of its new Cheetah Open Feed (COF) platform. The platform will allow app developers and OEMs to embed high quality content feeds provided by Cheetah Mobile’s leading news aggregation app, News Republic, into its apps and mobile operating systems.
Cheetah Mobile, the world’s fourth largest mobile app developer, notes that this first-of-its-kind platform will provides OEMs and app developers with open access to licensed content from 2,300 of the world’s top media, Cheetah Mobile’s AI-driven content personalization technology, and one of Cheetah Mobile’s best-performing monetization scenarios.
Bottom line, COF has been designed to provide a groundbreaking way for OEMs to differentiate their mobile devices and for app developers to generate new premium traffic, new revenue, and new engagement.
“COF is the first time that Cheetah Mobile has given other industry players access to its premier content products, which can help OEMs create differentiated features, and help developers better monetize their apps,” explained Johnny Li, the VP of International Business Development at Cheetah Mobile.
“This is not only the first time that Cheetah Mobile has opened up its valuable content stream from News Republic, which we acquired last year for $63 million, it is also the first time that Cheetah Mobile has opened up one of our best-performing monetization scenarios to create a win-win situation and contribute to the mobile ecosystem as a whole,” Li added.
The feed provides users with access to more than 100,000 articles, 40,000 images, and 2,500 videos per day from News Republic’s 2,300 media partners in 47 countries and 43 languages.