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Fiksu DSP, a “data-fueled” mobile marketing technology company, has just launched a self-serve product to its demand side platform.

The offering, we’re told, will enable customers to reach new audiences and more effectively engage existing ones on mobile.

The new platform – now available on a limited basis – offers ad viewability thresholds, transparency into campaign performance and the ability for users to blacklist and whitelist specific publishers to protect against unwanted placements.

According to the official word from Fiksu, the DSP’s self-serve interface gives agencies, brand managers and media buyers an easy and intuitive way to run mobile advertising campaigns.

The platform positions users to run high-performance campaigns by:

  • Gaining complete transparency and control with visibility into the performance of campaigns in near real time.
  • Setting an ad viewability threshold. Marketers can combat fraud and ensure ads are actually seen by setting guaranteed viewability thresholds within the platform.
  • Protecting their brand by ensuring ads don’t appear on unwanted publishers or next to undesirable content.

“Mobile advertising is proven to be a highly-effective and efficient channel for engaging target audiences – and the success has left brands and agencies wanting more,” said Matt McGinty, Chief Revenue Officer at Fiksu DSP. “Self-serve capabilities are in high demand among marketers today. We’ve now delivered on that demand, and our new platform empowers marketers to expand their campaigns outside of ‘walled gardens’ – allowing them to reach and influence more users with best-in-class targeting, personas and lookalike audiences.”

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