Now Storyful and Moat have announced a joint initiative aimed at combating the spread of fake and extremist content.
“The Open Brand Safety (OBS) framework will track web domains and video URLs identified as purveyors of intentional misinformation with the aim of protecting brand content,” the partners announced Tuesday. “The project will be the first of several steps toward building a broader system to help brands, agencies, and platforms make smart decisions about where to place their advertising.”
The two tech companies are working with the CUNY School of Journalism to establish a database of dangerous domain names and track the evolution and spread of misinformation and extremism. The OBS framework will be designed to flag both fake and friendly sites for marketers and advertisers.
“Protecting premium storytelling is near and dear to Storyful and News Corp’s heritage,” Storyful CEO Rahul Chopra said. “This initiative represents a prime opportunity to offer partners safe spaces for their stories. We have to help stop the faux, flawed, and fraudulent content creators before they proliferate further.”
Moat Chief Technology Officer Dan Fichter concurs.
“The social matters at play here demand that we collaborate with everyone who has data and professional resources to bring to bear,” Fichter said. ”I am delighted that Storyful shares our view of the challenge and of our collective responsibility to act.”