Facebook hasn’t turned into MySpace yet — and may not anytime soon, if its ad revenues are any indication.
In fact, Facebook’s revenues — based on increasing membership and advertiser support — just continue to grow. How much? According to eMarketer estimates, global ad revenues at Facebook will reach nearly $26 billion this year, up from $17.08 billion in 2015. Its analysts forecast that 2017 revenues could grow to $33.76 billion.
The biggest growth area? That would be mobile, by a mile.
“A larger share of that total each year is coming from outside the U.S. —54 percent in 2016 — and mobile is accounting for more of the social network’s ad revenues as well,” notes eMarketer. “This year, eMarketer predicts, Facebook will net $21.98 billion in mobile internet ad revenues from around the world, up 66.6 percent over 2015.”
In fact, double-digit growth is anticipated through at least 2018. That’s when Facebook could rake in as much as $37.98 billion in net mobile internet ad revenues.
We’ll get our next look at Facebook’s mobile ad mojo later today. The company is scheduled to report Q3 earnings after the market closes on Wednesday.