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Axiata and Adknowledge Create Venture to Serve Growing Asia Pacific Digital Advertising MarketKargo, a leader in mobile brand advertising, is headed east.

The company just announced its expansion into the Asia Pacific region. That will begin with the opening of its first Australian offices in Sydney. New executive hires Robert Leach, Peter Birch, and Rob Williams have been tapped to oversee the company’s international growth.

“The Sydney office marks Kargo’s second global location outside of the U.S., following the 2016 launch of its flagship international office in London,” according to the official word from Kargo. “The Surry Hills location is in the heart of Sydney’s digital media district and will serve as a hub for clients and publishing partners in Australia and New Zealand. Kargo plans to continue its growth into the Asia Pacific region by doubling its local workforce by the end of the year.”

As the first Sydney-based Kargo employees, Robert Leach will serve as General Manager, Asia Pacific, Peter Birch as Commercial Director, Asia Pacific, and Rob Williams as Operations Director, Asia Pacific.

“Many of the global publishers and top brands that Kargo works with in North America and the U.K. have encouraged us to continue our international expansion into the Asia Pacific region where there is a growing demand for quality mobile advertising,” said Owen Hanks, who was named Kargo’s first General Manager, International in 2016 and tasked with leading the company’s worldwide expansion.

Kargo’s expansion into the Asia Pacific region follows a record-breaking 2016 in which the company grew its workforce by nearly 60 percent, launched its programmatic software business, completed its first major mobile ad research initiative, and was recognized for its growth and achievements on lists such as the Inc. 500 and the Entrepreneur 360.

“Kargo is the only mobile advertising company that creates rich-media campaigns for 200-plus brands (including Unilever, Procter & Gamble, Verizon and L’Oréal) and partners exclusively with an alliance of handpicked publishers (such as Bauer, The New York Times, and CBS Interactive) – reaching an audience that rivals Google and Facebook in terms of scale,” according to the company’s emailed statement to MAW.

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