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ces_logoMAW has learned that Jivox founder and CEO Diaz Nesamoney will help lead discussions and showcase coming innovations in advertising at “Building the Future of Advertising,” an exclusive event hosted by Xaxis and Triad Retail Media at CES 2017.

“The event will feature panel discussions with some of the top minds leading the industry, such as WPP’s Global CEO Sir Martin Sorrell and GroupM’s North America CEO Brian Lesser, and executives from leading global brands including Bose, eBay, MasterCard, and,” according to a company announcement emailed to MAW on Wednesday. “It will also feature an all-day interactive exhibit offering attendees a preview of foundational technologies poised to power the future of advertising.”

“Building the Future of Advertising” is set for 10 a.m. to 3 p.m. on January 5 at the Costa di Mare Restaurant at the Wynn Hotel in Las Vegas.

Nesamoney will also participate in a panel discussion moderated by GroupM’s North America CEO Brian Lesser. That discussion is entitled “Cross-Channel Consumer Engagement: How We’re Getting It Right.”

In other news, it was announced that Jivox will unveil the industry’s first-ever preview of its new machine-learning technology, code named Neuron, in the event’s “Future of Advertising” exhibition center. Jivox Neuron will be premiered exclusively for event attendees, and will include a live demo, at CES 2017.

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