Soon thousands of ad agencies will be able to execute digital advertising campaigns via Choozle, a self-service programmatic advertising platform, as easily as they buy local TV advertising.
The development stems from Choozle’s new key partnership with Strata, a Comcast Platform Services company and a leader in media buying and selling software.
“Choozle’s cloud‐based platform blends the power of big data and real-time programmatic advertising into one simplified platform,” according to the formal partnership announcement. “Choozle provides access to industry leading data services including data management (DMP) and CRM matching, as well as a complete buy-side suite of tools (DSP) to power video, mobile, display, and social ad campaigns.”
The partnership calls for Choozle to integrate digital advertising reporting with Strata’s order management and billing platform. The integration gives Strata agencies a digital media buying solution that leverages detailed consumer data to power real-time advertising campaigns across display, video, mobile, and social mediums.
In addition, Choozle will be integrated with Strata’s software, which is used on more than 13,000 desktops in the U.S., as well as more than a thousand advertising agencies and 99 percent of broadcast television stations.
“Partnering with Choozle allows us to continue to offer necessary and innovative solutions to support agencies’ needs for a campaign that goes beyond just the traditional TV spot,” said Judd Rubin, Vice President at Strata. “We’re always striving to equip our agencies with the tools to run campaigns that provide a real return on investment, and Choozle is helping us to do that with local advertisers.”