Here come the Inmoji!
Two companies are partnering to bring those clickable icons known as Inmoji to web and mobile apps that use Frankly’s messaging system.
Inmoji Inc., a mobile marketing company that connects brands to consumers through peer-to-peer, in-message, powered emoticons, and Frankly Inc., a provider of mobile messaging technology, have just announced their partnership.
“The partnership creates scalable expansion opportunities for Inmoji, increasing the company’s reach beyond a small number of traditional messaging providers to a wide audience of any brand and app that integrates the Frankly Chat SDK,” a rep for Inmoji explained in a provided statement.
Brands with the Frankly-powered chat functionality will now have the option of allowing their users to send inline Inmoji, which can be customized to look like the company’s logo or a branded object.
“These personalized add-ons increase brand engagement, expanding on the popular sticker and emoji business with useful and interactive content, such as gifts, location sharing, instant booking, and loyalty-promoting offers,” the statement continues. “Inmoji are also fully trackable content units that capture critical user sentiment and behavior data.”
We’re told the Frankly-Inmoji partnership should create new potential revenue streams and cross-promotion opportunities for any company that adds the Frankly Chat SDK to their digital properties.