It’s a big day for Bidsopt. The mobile advertising platform is rolling out its proprietary Mobile Demand Side Platform (DSP).
“In addition to the conventional banner Ads, Bidsopt platform is equipped to serve Native Ads and Rich Media Ads which promise high level user engagements,” the company tells us. “This is in line with the start-up’s constant endeavor to enable advertisers to maximize ROI through advance technological tools, Real-Time Bidding capabilities, algorithm based advertisings through machine learning, and superior optimization techniques.”
The Native Ad feature, as well as standard Banner Ads, allows the firm’s affiliated advertisers to take advantage of native inventory across various exchanges.
Currently, Bidsopt is works with all major RTB exchanges including MoPub, Smaato, MobFox, Avocarrot, PubNative, PubMatic, AdsNative, Vserv, Axonix Somoaudience, Smartyads, and several direct publishers.
“The company which already operates on both CPC/CPM basis bidding also provides utmost transparency on publishers where the campaigns are run,” the firm explains, noting that the platform facilitates all of this using “a simple user interface (UI).”
We’re told that the company also offers both fully managed and self-serve platform for its clients.