A new award is designed to recognize the “best of the best” in political advertising — and it’s a sure thing that there will be a lot of ads from which to choose.
The award was conceived by TVB, the not-for-profit trade association of America’s local broadcast television industry, in partnership with the American Association of Political Consultants (AAPC). The annual award has been named the Political Excellence in Local Media Marketing Solutions Award ( the awards are called “EMMAs”).
“The Political EMMA will recognize media strategy and execution of a collaborative, multi-platform political media campaign that generated results for a candidate or an issue on the ballot,” according to the official announcement.
Qualifying campaign ads must have aired on a local broadcast TV station’s on-air, online, and mobile advertising platforms.
“As the most trusted medium among voters, local broadcast television continues to be the leading marketing platform for campaigns to reach target audiences,” explained Steve Lanzano, the President and CEO of TVB. “Local broadcast television has the greatest influence on the voting process from awareness to casting the ballot.”
The first awards for the best of the best in political advertising will be presented at the TVB Forward Conference in New York on September 28.
Submission rules and entry information can be found here.