Native Mobile Advertising
Mobile Advertising Watch is a leading technology media property dedicated to covering the rapidly evolving world of mobile advertising, reviewing new solutions, giving reliable and actionable tips and breaking important technology news.

Beating Back Adware Trustlook Has New Solution for Better Security on AndroidTrustlook thinks adware is becoming as big a problem as malware.

“Have you ever wondered how that mysterious icon ended up on your Android phone’s start screen? You aren’t alone,” notes the company. “Adware can start as a small minor glitch on one’s personal device and escalate into something larger, like a virus or data breach.”

The solution? Some new security.

“Trustlook Mobile Security, an innovator in next-generation mobile security solutions, has just released an Adware detection feature in the latest version of its product, 3.1.8.,” according to the Trustlook team. “Using a sophisticated model and countless hours of research from its internal engineering teams, the latest version of Trustlook Mobile Security is able to finely and efficiently comb through a mobile device in record speed.”

If Trustlook detects adware? Ding, ding: the user gets a notification and can choose to uninstall the application.

“Protecting sensitive information is the first thought on Trustlook’s mind and can finally be the last thought of our users,” said Allan Zhang, Trustlook’s CEO. “Adware is fast becoming a new villain in the game of mobile security and Trustlook feels it has the right solution.”

Android is actually an adware magnet, according to the firm, with “tens of thousands of apps that collect information without the user’s knowledge.”

“In fact, according to PC Mag, approximately 15 percent of all Android apps are unwanted and can contain adware,” reports the firm. “These unwanted apps include intricate software that deploy different advertising features and malware onto your device. Data such as credit card information, photos, contacts, and location can be obtained through these aggressive apps.”

The solution? Take action — and ASAP.

”Things can become complicated with how deeply these apps embed into the operating system of the phone,” said Zhang. “If not detected early, these potentially dangerous apps become very difficult to remove.”

Leave a Reply