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Global mobile ad platform DU Ad, a subsidiary of Baidu, Inc., has boosted its offerings for developers and advertisers. On top of existing features, the DU Ad Platform will now support video ads and trigger ads on Android, and native ads on iOS.

“These new features leverage Baidu’s AI technology bringing more value to app developers and advertisers,” said Johnson Hu, General Manager of Baidu’s Global Business Unit. “We’re thrilled to help advertisers reach their audience even more accurately, and enable developers to effortlessly maximize their revenues.”

DU Ad Platform uses an AI-enhanced technology called “Peak Selection Algorithm” to automatically maximize revenues from ad campaigns. Its inventory covers more than 2 billion users across 200 countries and regions worldwide. Its current customer base includes more than 1,700 mobile developers, according to a provided statement.

Clients of the company are pleased.

“Our revenue has now reached a new level. DU Ad Platform has a great advantage in its SDK security and payment cycle; we are very satisfied with it,” said VideoShow CEO Fangqing Liu. “The platform has found a great balance between monetization and user experience.”

More information about DU Ad Platform is here.

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