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Michael Wiser
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Mobile Advertising
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8129
Mobile Advertising Fraud Meets its Match in Merger of Tapcore and Airpush
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Michael Wiser
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August 24, 2017
By some estimates, annual losses totaling upwards of $16 billion can now be attributed to ad...
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Mobile Advertising
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8118
Taptica Acquires Tremor Video’s DSP for $50 Million
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Michael Wiser
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August 8, 2017
MAW learned this week that Taptica has made a strategic, game-changing acquisition. The global end-to-end mobile advertising...
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Mobile Advertising
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7683
GSMA Dishes First Details for Mobile World Congress 2018
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Michael Wiser
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July 26, 2017
On Tuesday, the GSMA today announced the first details of the 2018 Mobile World Congress. The formal...
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Mobile Advertising
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20299
SpotX Teams, Immersion to Bring Scale to Haptic-Responsive Video Advertising
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Michael Wiser
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July 10, 2017
Ahead of the weekend, MAW learned that video ad serving platform SpotX and Immersion Corp. have...
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Opinion
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8282
ADSvideo CMO Shares Insight on Promoting Your Brand on YouTube
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Michael Wiser
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June 26, 2017
The following is a guest contributed post by ADSvideo CMO Anton Krivnev. Did you ever think...
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Mobile Advertising
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2671
First Look: adsquare and Gravy Analytics to Offer Event-Based Audiences via adsquare’s AMP
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Michael Wiser
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June 19, 2017
MAW learned Monday that Gravy Analytics, a provider of real-world consumer intelligence based on verified attendances,...
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Mobile Advertising
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2809
Ad Networks Score New Fraud Abatement Toolset
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Michael Wiser
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June 13, 2017
According to a new report from MMW, Kochava...
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Mobile Industry News
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1288
Digital Marketing R&D Platform Quantifi with $2 Million in Funding
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Michael Wiser
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June 7, 2017
Quantifi, an Indianapolis-based marketing R&D platform that taps the power of artificial intelligence to drive smarter...
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Digital Advertising
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1355
First Look: ADYOULIKE Aims to Protect Native Ad Impressions from Fraud
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Michael Wiser
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June 6, 2017
MAW was privy to an advance look on Tuesday from the big news being announced by...
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iOS
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1329
Developer Earnings from the App Store Are Mind Blowing
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Michael Wiser
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June 5, 2017
Just how much money have developers made publishing apps to Apple's App Store? A mind blowing amount,...
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