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Eric Banes
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Mobile Industry News
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1219
Generational TV Viewing Differs, But Binge Watching Abounds
by
Eric Banes
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April 10, 2017
Are your TV viewing habits defined by your age? The answer is likely “yes,” according to...
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Mobile Industry News
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3449
Here’s What Happened in Mobile Advertising This Week
by
Eric Banes
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April 7, 2017
Here are the top stories from around the world of mobile advertising that we’ve been following...
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Mobile Advertising
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1178
First Look: PadSquad Touts Mobile Ad Platform With Five New Rich Media Formats
by
Eric Banes
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April 6, 2017
MAW was first to learn this week that PadSquad is launching five new mobile rich...
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Sidebar Featured
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1534
Share Rocket, BIA/Kelsey to Deliver Local TV Station Social Media Data
by
Eric Banes
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April 5, 2017
A recent partnership looks like it...
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Digital Advertising
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912
Real-Time Ad Insights Possible with Alphonso’s Always-On TV Data Solution
by
Eric Banes
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April 4, 2017
MAW has just learned that TV data...
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Digital Advertising
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1106
Centro Serves Programmatic by Integrating Tools, Automation, Biz Intelligence
by
Eric Banes
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April 3, 2017
Centro, a provider of enterprise-class software for digital...
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Mobile Advertising
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1037
Taboola Teams Up with LiveIntent to Pursue People-Based Marketing
by
Eric Banes
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March 31, 2017
Discovery platform Taboola this week announced an exclusive partnership with LiveIntent to “bring the power of...
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Mobile Industry News
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1103
Now We’re Talking: Consumer Receptiveness to Chatbots Promising for Marketers
by
Eric Banes
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March 30, 2017
Did you know that a majority of consumers are now comfortable talking with a chatbot, yet...
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Mobile Industry News
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982
DashBid Appoints Robert McNair as Brand Safety Czar
by
Eric Banes
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March 28, 2017
Quality and transparency are the big watchwords these days...
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Digital Advertising
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1351
Advertiser Blowback? Google Gets Serious About Advertiser Control of Ad Placements
by
Eric Banes
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March 27, 2017
Google has a golden goose to...
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