Spending for digital advertising in the Asia-Pacific (APAC) marketplace is expected to rise 17.9 percent to $41.07 billion this year, according to eMarketer’s latest estimates of global digital ad spending.
As happened in 2012 and 2013, the region will boast the second-biggest share of digital ad spending worldwide, trailing only North America, at 29.3 percent vs. 38.8 percent.
“Though we expect this trend to continue through our forecast period, Asia-Pacific will actually lose share in the coming years as North America widens the gap,” reads the eMarketer report shared with NativeMobile.
China will retain its leader board status with the largest share of the region’s digital ad market, at 46.2% ($18.96 billion) — a trend that will continue through 2018.
Japan and Australia will rank second and third, with respective digital ad spending totals of $9.19 billion and $4.52 billion this year, eMarketer estimates.
When it comes to new growth, Indonesia will be the winner by a mile. Its growth is estimated at a whopping 75 percent in 2014, compared with 30 percent but second-place India.
Though Indonesia will still sit near the bottom when it comes to digital ad spending and share across Asia-Pacific, eMarketer expects the country to surpass India in these categories in 2017.
Though it already enjoys a large share of the total digital ad market, China will also see impressive growth of 22 percent in 2014.