AppsFlyer is out with a Strategy Games Data Benchmarks report, featuring aggregated data from hundreds of apps running campaigns in North America during the first quarter of 2017.
The goal? To give marketers more information to feed the growing appetite for mobile gaming — especially strategy games.
“The trend is expected to continue its upward trajectory in the coming years,” AppsFlyer notes. “Among mobile gaming, strategy games in particular are extremely popular, and the strength of this sub-category is one of the main reasons the gaming app market is so successful.”
That observation is backed up by the superior success of well known strategy games including Kingdoms at War, Clash of Clans, Clash Royale, Boom Beach, Game of War, Castle Clash, and others.
What’s in the report? Broadly, it provides detailed benchmarks on key metrics for both Android and iOS. The data encompasses retention rates, lifetime user engagement data, average revenue per user figures, and more. There’s even a special bonus section on the current state of mobile gaming in Western Europe.
To download the report, click here.