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apples-search-ads-for-app-store-discovery-launches-wednesdayWith more than 2 million apps and counting, Apple’s App Store has become a difficult maze for many people. Crazy mazes may be fun for Halloween, but not for an app discovery platform.

No doubt Apple realized that — with about 100,000 apps being added each week — it was time to take action. The company is launching Search Ads for the App Store Wednesday (October 5).

It’s a big deal for both users and Apple. More than 65 percent of downloads come directly from a search of the App Store on either iPhone or iPad. Ideally, it will create profit not only for Apple, but also for legions of app developers hoping to stand out from the crowd.

Gaming the system won’t be allowed, according to the company.

“If an ad is not relevant to what the user is looking for, it will not be shown in the ad spot regardless of how much you are willing to pay,” notes Apple this week.

While there’s no info yet on the cost of the ads, Apple is offering a $100 credit for the first developers who sign up.

The move comes in tandem with an effort by Apple to purge obsolete and abandoned apps from the store.

Apple’s Search Ads page contains a wealth of information for would-be advertisers. There’s also an introductory video, which you can check out here.

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