Native Mobile Advertising
Mobile Advertising Watch is a leading technology media property dedicated to covering the rapidly evolving world of mobile advertising, reviewing new solutions, giving reliable and actionable tips and breaking important technology news.

Apple’s App Store Could Double in Size by 2020New research from Sensor Tower suggests that there’s something rising as fast as the proverbial loaf of yeast bread: apps in the Apple App Store.

The data suggests that Apple’s App Store “will be home to more than five million active apps by the end of 2020, a catalog 73 percent larger than we project it will have at the end of 2016,” notes the latest research summary from Sensor Tower.

To determine the likely scenario for the Apple App Store, Sensor Tower’s data science team analyzed historical data and trends from the App Store’s launch in 2008 through present by dint of its App Intelligence platform. The figures are inclusive of universal, iPhone, and iPad apps combined.

“There were just over 5,000 active apps on the App Store worldwide at the end of 2008, a figure which grew to 1.75 million seven years later at the end of 2015,” according to Sensor Tower. “With just over two million active apps on the store worldwide as of this writing, we project that this figure will grow to 2.93 million by the end of 2016.”

And the future?

“According to our projections, the App Store will add an additional 2.13 million apps over the next four years to contain 5.06 million active apps by the end of 2020—doubling its size as of this report, and growing by 73 percent over where we estimate it will be at the end of this year.”

Not surprisingly, perhaps — games will dominate the number of new apps added every month.

“Digging deeper into the makeup of apps being released each month on the App Store, we also took a look at the category breakdown of all apps added worldwide in May, 2016,” the researchers tell us. “In all, 48,231 new apps debuted on the store in May, with the Games category accounting for approximately 43 percent of that figure at nearly 21,000 new games added for the month.”

The remaining 22 categories accounted for the other 57 percent of new apps, with Education, Entertainment, Business, and Lifestyle rounding out the top five in terms of apps added. Weather saw the fewest new apps in May at 134.

Changes will have to come, however, in order for such a bevy of apps to enjoy discoverability.

“We’ve seen the first steps on Apple’s part to address discoverability issues, such as launching new categories and announcing plans for Search Ads in advance of June’s WWDC,” Sensor Tower concludes. “But in light of our new findings, we’re convinced that far more significant changes to the navigation, curation, and overall presentation of the App Store will be needed to support an ecosystem that’s twice today’s size just four years from now.”

Leave a Reply