Native Mobile Advertising
Mobile Advertising Watch is a leading technology media property dedicated to covering the rapidly evolving world of mobile advertising, reviewing new solutions, giving reliable and actionable tips and breaking important technology news.

Apperian's New Study Highlights App Trends for EnterprisesApperian, Inc. is out with its latest research. And the mobile application management and security company is sharing its most interesting tidbits with MAW.

The report — “Deploying Mobile Apps That Matter: 2015 Enterprise Mobile App Trend Report” – is an attempt to benchmark enterprise mobility trends.

“The in-depth study analyzed app data from nearly two million enterprise app deployments across hundreds of thousands of enterprise users,” the Apperian crew tells us. “Findings indicate that companies with enterprise mobility initiatives have one or more transformative apps that are streamlining core business process. They’re delivering these mobile apps to both internal and extended enterprise users, including contracted workers, business partners, and dealers.”

Some highlights include the fact that organizations are developing portfolios of mobile apps to serve their workforces.

For instance, when an enterprise mobile app program is launched, apps then proliferate. The study documented that the mean number of apps companies deploy is up to about 35, while the median number is 13.

“The difference in these numbers indicates some companies have very large app portfolios,” notes Apperion. “The report highlights insights from companies who are deploying as many as several hundred mobile apps across the organization as well as ones with under five apps in their portfolios.”

Of special note is the fact that technology companies, such as semiconductor and computer hardware providers, boast the largest number of apps deployed.

“Our research revealed some unexpected, yet actionable insights,” says CMO Mark Lorion. “While there are examples of successful apps deployed across entire enterprises, we’ve seen some remarkably innovative apps that are fundamentally changing how business is done — even when only one or two apps are deployed to smaller organizations or single teams. We’ve captured key enterprise mobility trends and are excited to share best practices gleaned from our research.”

The single most frequently downloaded custom app? That’s an expense management app, used by a multi-national bank, with nearly 36 thousand downloads.

The entire Apperian 2015 Enterprise Mobile App Trend Report is available here.

Leave a Reply