Retailers, too, have adopted mobile as a critical element in today’s omni-channel strategies.
Now App Annie is out with the data to show what happened in Q4 — and how it turned out for retailers.
“Total time spent in both bricks-and-clicks and digital-first retail apps increased over the past year across six key markets: the United States, South Korea, Japan, Germany, the United Kingdom, and France,” reports App Annie. “Bricks-and-clicks apps saw 25 percent year-over-year growth, and digital-first apps grew 30 percent year over year. Retailers need to not only have an app, but be sure to continuously optimize it for success.”
The new report — “Retail Analysis Q4 2016 — Insights to Shape Retailers’ 2017 Mobile App Strategies” — notes that iOS and Android users in the U.S. spent a combined 80 million hours in shopping apps during the week of Black Friday 2016, up 24 percent from 2015.
Advice from App Annie? “Retailers should take a page from best-in-class apps, like Amazon, to see what kind of features or advertising tactics they can implement the next holiday season.”
The report covers several topics, including:
- The major growth that retail apps experienced in 2016.
- The growing success of seasonal holidays like Black Friday and Cyber Monday, and how retailers are optimizing to entice users.
- Best practices for retailers to create a successful retail app.
You can download the report now by clicking here.