App Annie’s big deal industry event — called “Capptivate” — is coming soon and the news is that highly placed execs and marketers from major companies — including Google, Coca-Cola, Amazon, Snap, Twitter, and others — will be making a beeline to the event.
A mobile app data and insights company, App Annie hosts Capptivate. The confab will address the fast growing app market with keynotes and sessions on topics like how apps are drastically transforming consumer behavior and businesses, best practices for growing a mobile business, and App Annie’s own vision for the year ahead.
Capptivate is set for June 4-5 at Pier 27 in San Francisco. Mobile industry leaders and companies view the event as the place to learn best practices and get information helpful to successful strategy-building.
Building on its extensive data assets and advanced market models, App Annie will reveal its vision for the app economy through 2021 — highlighting the growth across app stores, in-app advertising, and commerce, according to event organizers. Bertrand Schmitt, the CEO and co-founder of App Annie, will also share his vision for the company for the upcoming year.
A popular headliner will undoubtedly be Nate Silver, the Editor-in-Chief of FiveThirtyEight and author of the bestseller “The Signal and the Noise: Why So Many Predictions Fail – But Some Don’t.” A well known pollster and commentator, Silver’s prognostications were a major story in the 2016 election.
“App Annie is thrilled to present Capptivate as the premier forum for pioneering mobile leaders to learn from one another,” said Schmitt. “As the mobile industry evolves, apps are increasingly woven into consumers’ lives — making them the most powerful way for mobile-first and traditional companies to reach and engage with customers.”