Native Mobile Advertising
Mobile Advertising Watch is a leading technology media property dedicated to covering the rapidly evolving world of mobile advertising, reviewing new solutions, giving reliable and actionable tips and breaking important technology news.

App Analytics, Configurable Apps Now Integrated into DSI Platform UpdateDSI is out with version 8.5 of its DSI Platform.

We’re told it’s significant because this latest release includes DSI App Analytics and offers enhancements to the configuration and design of mobile apps.

“The update introduces DSI App Analytics, which delivers critical real-time insights into how apps perform and are being used in the real world,” the company says. “Leveraging data from app instrumentation, devices and networks, as well as enterprise systems, including application servers, databases and back office systems, DSI App Analytics can be used to detect and diagnose performance issues and track user behavior across geographies, devices, and users.”

The app analytics are crucial, notes Matt McGraw, the president and CEO at DSI.

“Without app analytics, business owners and operations personnel are flying blind with respect to how their apps are performing, as well as how—and if—their apps are being used,” said McGraw. “DSI App Analytics gives app managers, developers, and operations staff the real-time insights necessary to identify and resolve usage and operational issues, increasing app adoption, improving the user experience and increasing the ROI of mobile deployments.”

The update allows business analysts and developers to easily change the logic or appearance of apps through the addition of Configuration Elements, which are “dynamic, allowing app behavior and appearance to be modified for independent organizational units or specific sets of users without the need to modify and republish apps,” expediting deployment and reducing overhead.

Want to know more about DSI, click here.

Leave a Reply