Native Mobile Advertising
Mobile Advertising Watch is a leading technology media property dedicated to covering the rapidly evolving world of mobile advertising, reviewing new solutions, giving reliable and actionable tips and breaking important technology news.

At the start of the week, MAW learned that Anexinet Corporation, a leading provider of digital, analytics, and hybrid IT solutions, will launch its new Mobile Customer Self-Service (MCSS) development platform.

“The new offering gives organizations the ability to become more customer-centric through a feature-rich mobile app tailored to enhance their customers’ experiences,” the company tells us. “The Anexinet-developed apps provide high-value, self-service functions on mobile devices, proven to increase customer loyalty and acquisition while reducing retention costs.”

According to the principals, key benefits of the MCSS platform include increased customer lifetime value (CLTV) by supporting simple repeat buying, reducing Customer Acquisition Costs (CAC), and automating frequent customer service issue resolution. In addition, it works to increase customer loyalty as measured by key influencers such as Customer Satisfaction (CSAT) and Net Promoter Scores.

Anexinet’s platform takes the sting out of developing mobile apps by making the process easier,  cost effective, and timely. Integral to that process is the firm’s unique Customer Experience Platform (CXP) as a foundation within the MCSS development. The CXP leverages a variety of components such as feature templates, authentication, secure offline data, device feature access, embedded analytics and cognitive services. The net result is a more intelligent and engaging mobile app with content and features that differentiate any business.

“Mobile customer experiences are table stakes in today’s ultra-competitive business landscape,” noted Steve Tranchida, VP of Digital Solutions at the company. “The key to differentiation is providing a superior design and feature set that empowers customers to help themselves.”

Common interactions through Anexinet’s mobile applications include service or order history, intelligent notifications, account and billing status checks, digital payment, customer support, and preferences management, among many other functions.

Leave a Reply