Fresh smartphone OS data from Kantar Worldpanel ComTech reveals that Android sales are growing across the EU5 and U.S., and in urban China markets.
Data shows significant gains in the EU5 (Great Britain, Germany, France, Italy, and Spain), up 7.1 percent. In the U.S., Android share increased 7.3 percent, while in China it rose nearly 6 percent.
“This is the strongest growth for Android across the EU5 in more than two years,” said Lauren Guenveur, mobile analyst for Kantar Worldpanel ComTech. “What’s more, the growth is coming not just from one or two players, but from different brands and ecosystems, varying from region to region.”
According to Kantar, in the EU5, iOS share declined from 20.2 percent to 18.9 percent in the three months ending March 2016.
Windows phone sales dropped five percentage points to become 4.9 percent of overall smartphone sales in the region. Nearly 7 percent (6.6 percent) of new Android customers came from Windows, vs. just 3.3 percent from iOS. Among new iOS buyers, 2.6 percent migrated from Windows.
In the U.S., Android saw gains from more robust sales by companies including Samsung, Motorola, and LG.
“For those switching from Windows, Android has offered a better user experience, with a variety of brands and models across a multitude of price points,” said Dominic Sunnebo, the business unit director for Kantar. “In Italy and France, the strongest Windows Phone markets for a time, nearly 10 percent of Windows mobile users moved to Android in the three months ending March 2016. What’s more, they opted for brands like Huawei, Wiko, and Asus, featuring mid-range devices that represent good value for the money. Contrast that with Great Britain, where Android growth is still dominated by Samsung, and driven in this period by mid-range devices like the J5 and A5.”
As for the Chinese market, Guenveur did express some caution about Android’s future prospects.
“Android share could also be negatively affected by high demand for the Apple iPhone SE,” she noted. “iPhone SE sales will be particularly important in China, where success in the mid-tier will determine the top player in the region. These factors should play out further in the next quarter.”