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Adxmi Wins 'Innovative Mobile Games Distributor' Award, Seeks Expansion Beyond ChinaAdxmi left the recent Pan Entertainment Industry Summit in China in a happy state. There the company won the “Innovative Mobile Games Distributor” award.

Adxmi is China’s first listed global mobile advertising platform.

“Its parent company, Youmi Technology, owns China’s first mobile advertising platform,” the company tells us. “At present, China’s leading Internet companies, Baidu and UC, as well as global Internet leaders — Facebook, Google, Twitter and Yahoo, among several others — have all entered into extensive partnerships with Adxmi involving global mobile marketing.”

Adxmi is also routinely cited by industry watchers as “the company with the most potential in the mobile advertising sector.”

For mobile games looking to expand beyond the Chinese domestic market, Adxmi provides an end-to-end closed-loop “from promotion to monetization” program, covering the key components of any campaign: branding, media buying, user acquisition and traffic monetization.

“This novel model has been getting a lot of traction as a result of the positive results reported by mobile advertisers,” according to a provided statement. “Last year, to cite an example, Adxmi’s MediaBuy team used the Line social platform to roll out the “The War Epic of One Kingdom, Two Kingdoms and Three Kingdoms” campaign in Taiwan, and garnered 150,000 downloads within a week.”

“With China’s capital markets looking forward to a cold winter, the time is right for mobile product developers to look beyond the home market,” said Adxmi director Rex Chan.

A burgeoning number of Chinese app developers want to expand beyond the borders of the China market.

According to data released by Marketer, China and the U.S. were the two largest mobile advertising markets worldwide in 2015, accounting for 62 percent of the global total.

“In addition to the Chinese and U.S. markets, we also plan to expand into Western Europe, Southeast Asia, Japan, and South Korea, setting up offices and recruiting talented people in these regions,” Chan said.

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