When the folks at Frost & Sullivan speak, the world tends to listen.
Consequently, a lot of attention has befallen Adtile lately.
Based on its recent analysis of the innovative and contextual mobile ad user experience market, Frost & Sullivan is recognizing Adtile Technologies with the 2014 North America Frost & Sullivan Award for Enabling Technology Leadership.
Adtile uses all on-board hardware sensors and contextual relevancy to deliver what the company calls “more immersive ad experiences” to both publishers and end users.
Each year, Frost & Sullivan presents this award to a company that has developed a pioneering technology that not only enhances current products but also enables the development of newer products and applications.
In short, the award recognizes the high market acceptance potential of the recipient’s technology.
“Adtile Technology’s ad content delivery software, Adtile, offers a unique user experience with its white label technology,” a formal announcement regarding Adtile’s recognition reads.
Adtile is made available to the publishers as native software development kits (SDK) that integrate with a client’s Web, iOS and Android publishing platforms, giving the user the experience of a natively built application.
Instead of using software-based transitions while displaying ads, Adtile allows the SDK to perform hardware-based transitions for a “smoother ad experience” on mobile devices.
“Adtile’s proprietary Motion Ad and Response-Rendering Technology aid publishers’ ads to automatically resize and replicate the visual appeal of any mobile application or Web page,” said Frost & Sullivan Senior Research Analyst Sathya Vendhan.
Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and, strategic product development.