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AdsNative Joins with Zemanta for Programmatic Native Advertising Exchange ExpansionHelping publishers monetize websites and applications via visually integrated ads that blend with content is a specialty at AdsNative.

Now comes the news that AdsNative has entered into a partnership with Zemanta, a content DSP that allows marketers to programmatically buy native content ads.

“The partnership enables Zemanta to programmatically access more than 2 billion native ad impressions per month across the 1,000+ sites on the AdsNative Exchange,” reads a joint statement provided to NativeMobile. “Using the OpenRTB 2.3 specs made it easy to complete the integration and be up and running at scale within a couple of weeks.”

AdsNative CEO Satish Polisetti is looking forward to the pairing.

“Zemanta is an ideal partner, given how their team is building a DSP focused on native formats,”Polisetti said. “The AdsNative platform, being a pure-play native SSP, enables our companies to align and grow each other’s businesses. Both AdsNative and Zemanta will work closely together to keep building and improving our product offerings.”

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