Adobe has been cited by Gartner, Inc. as a Leader in the 2016 Magic Quadrant for Mobile App Development Platforms research report.
Adobe was one of 17 vendors evaluated in this report.
“The evaluation criteria for completeness of vision included market understanding, marketing strategy, sales strategy, offering (product) strategy, business model, vertical/industry strategy, innovation and geographic strategy,” according to a company announcement. “Criteria for a vendor’s ability to execute included product or service, overall viability, sales execution/pricing, market responsiveness and track record, marketing execution, customer experience and operations.”
Aseem Chandra, the vice president of Adobe Experience Manager and Adobe Target, was pleased with the news.
“Mobile is at the heart of connecting the physical world to digital experiences, yet brands are challenged with building and managing apps that provide an amazing experience for their customers and employees,” Chandra said. “We believe our recognition as a leader in Gartner’s report validates the unique functional and design value that Adobe Experience Manager Mobile brings to organizations.”
Gartner’s ‘Magic Quadrant for Mobile App Development Platforms’ research report is available here.