Adiant, currently the largest native advertising platform on the web and owner of Adblade and IndustryBrains, has announced the rollout of its proprietary Data Management Platform (DMP) technology, which is now available to Adblade advertisers.
Adiant’s DMP technology gives advertisers and agencies a powerful tool to improve their native advertising campaign’s performance. According to the company, Adiant’s new technology offers advertisers and agencies a way to more accurately target audiences and generate greater return on investment (ROI).
Adiant’s DMP is free to all clients who run campaigns on the firm’s Adblade platform.
This addition of DMP technology enables clients to use Adiant’s first-party data with comprehensive third-party data targeting solutions. By combining these data resources, the DMP is able to focus advertising messages the audiences most receptive to them. Efficient and effective campaigns — with increasingly higher click-through rates that drive greater conversions than untargeted campaigns — are therefore possible.
To date, Adiant is the only native advertising exchange that provides DMP technology that integrates both first-party and third-party data.
“Adiant’s DMP has just raised the bar in native advertising, giving advertisers powerful audience targeting within our massive reach of over 400 million monthly unique users,” said CEO Ash Nashed. “We’ll continue to provide cutting-edge solutions advertisers and publishers are looking for as the industry evolves, making sure we offer the best technology available and the highest quality network.”
Adiant has built direct relationships with more than a thousand of the web’s finest local and national branded digital properties, including McClatchy Newspapers, Digital First Media, Journal Register, Worldnow, Lee Enterprises, ABC News, Hearst, NASDAQ, Bloomberg, Morningstar, Bizjournals, and hundreds more.