AdForge, considered to be an all-in-one, next-gen platform for publishers and ad networks, has just launched AdForge Edge and MAW has the details.
AirForge Edge, if you’re not familiar, is a company that has become well known for trying to reinvent ad serving and programmatic purchasing technology.
“AdForge Edge introduces a wide range of innovative solutions to ongoing advertising industry challenges. It simplifies the ad-delivery ecosystem by unifying previously disjointed ad-serving systems for display and video on both desktop and mobile,” according to the company.
The platform includes a consolidated exchange that supports display, video, in-app, and native ads for both desktop and mobile. Soon to come will be a demand-side platform (DSP).
“Until now, publishers have had separate display ad and video ad servers, and sold inventory to a display advertising exchange or video supply-side platform (SSP),” says Scott Cahill, the company’s CEO. “AdForge is changing all that by bringing these and other capabilities together in one place to optimize the entire technology stack for more speed, efficiency, and revenue.”
As for the nitty gritty, we’re told that the Edge Suite now includes Edge AdServer (Edge AS), which handles both display and video across desktop, mobile, and tablet — and includes what’s required for publishers to use just one platform for their entire ad serving needs; EdgeExchange (EdgeX), which supports every ad type, including display and video on desktop, mobile, and tablet, mobile in-app, and even native; and EdgeDSP, the third key component of AdForge Edge which is the platform’s soon-to-be-released, standalone DSP and underlying tech for the company’s integrated Audience Extension platform.