AdAction is out with a one-of-a-kind app discovery platform — “Action Discover” — which is designed to provide high volume and extensive targeting capabilities to optimize campaigns and drive scale for maximum return on ad spend.
The company launched the new offering at the recent Mobile Apps Unlocked summit in Las Vegas. It’s now available exclusively for AdAction clients.
“Action Discover gives an in-depth analysis to determine what each user is looking for, which allows us to connect them with their ideal mobile app,” said AdAction founder and CEO Brian Fox. “This platform results in high-quality installs for our clients with downstream engagement and user retention needed to exceed their KPIs.”
AdAction leverages the platform’s deep-level targeting to identify user demographics in real time, including age, interests, and behavioral traits. These granular data points bring unparalleled insight into the user lifecycle to efficiently execute more advanced, strategically focused campaigns.
“AdAction’s in-house media buying, including popular social network channels such as Facebook and Instagram, provides direct access to additional look-alike and interest group metrics that can be overlaid with Action Discover to further enhance campaign targeting capabilities to reach optimal users,” according to the official word shared.
“We are passionate about the success of our clients,” added Fox. “Action Discover is an opportunity to cultivate campaign targeting for marketers and acquire the users that will return to their app time and again.”