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Accidental Advertising Bonanza Hits 'Fast 8' After Dwayne Johnson's Instagram RantWhen advertising is accidental, it can sometimes work most effectively. Such is true of a forthcoming action flick, the marketing campaign for which hasn’t officially begun. But the unofficial marketing strategy kicked off this week on Instagram.

Despite now being far removed from his days as a full time WWE superstar, box office behemoth Dwayne “The Rock” Johnson reminded fans on Tuesday that he still knows how to lay the smack down on deserving jabronis. In a details-omitted Instagram post, Johnson both hyped his forthcoming “Fast 8” film and also knocked a number of his male co-stars.

The A-list Hollywood star, though generally cool and calm under pressure and when facing criticism, was unwilling to stay completely silent on matters that apparently pushed the wrestler-turned-actor to publicly lambaste some of his fellow actors for unprofessional conduct.

As for the conduct in question or those responsible for it, that all remains a mystery — a reality that is driving countless wrestling fans and moviegoers insane tonight as they grapple with understanding why Johnson would vaguely reference unprofessional behavior and unprofessional coworkers without saying more.

Johnson lavished praise upon his female co-stars, calling them “amazing” and pledging his love for each and every lady attached to “Fast 8”. As for the males on set, Johnson notes, some are “stand up men and true professionals.” But that’s where the words of favor come to an end. According to the man behind The Rock persona, not all of his male co-stars were professional on set.

“When you watch this movie next April and it seems like I’m not acting in some of these scenes and my blood is legit boiling – you’re right,” Johnson concluded in his post, which went viral and trended worldwide on social media in the hours that followed. So far, Johnson’s “Fast 8” co-stars — male and female — have largely remained silent on social media in response to The Rock’s rant.

“Fast 8” opens in theaters April 14, 2017.

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