One of the fastest growing mobile markets in the world, as it turns out, is Vietnam.
That’s why mobile video advertising company AdSpruce is investing in its prospects there. The firm has upgraded its interactive mobile video adverts technology to better support interactive rich-media mobile advertising in the country.
“This opens new premium inventory to brands and agencies and enables premium publishers to maximize their ad revenue through video and rich media ads,” according to the AdSpruce crew.
After 18 months of research and test drives across more than 2000 different devices and 500 million ad requests, AdSpruce has now enhanced its emerging markets technology platform to fully support the diverse Vietnamese mobile market. The company plans to deliver rich-media, video mobile ads from rural countryside areas to urban cities like Hanoi and Ho Chi Minh City.
“Vietnam is skipping the ‘PC trend’ and mobile is becoming the main device for internet use and mobile browsing,” says AdSpruce CEO Ian Mullins. “(Fully) 96 percent of the population own a mobile device with the majority of smartphone owners using low-end, budget smartphones and 45 percent of people still owning a feature phone. We are the only company in the world that can deliver targeted, clickable, rich-media interactive ads on any device and also provide the tracking, viewability and measurement for brands to prove their Return On Ad Spend (ROAS).”
“We believe the Vietnamese market represents a fantastic opportunity for brands to reach emerging class consumers in rural areas as well as affluent consumers in cities looking to spend money on luxury products,” he added.
AdSpruce has developed technology to deliver mobile ads and target “more mobile devices than its nearest competitor,” the company says, ensuring the best-quality user experience on any device.