You can’t hit the target if you don’t know where it is.
Finding it — if you’re a brand, a marketer, an agency — is essential. Unless you want to waste both your time and your money.
Where are those online viewers? comScore says it knows. The measurement experts at comScore recently an infographic based on its findings from the company’s latest Video Metrix report.
As traditional television viewership continues to fall, mobile consumption of video is rising – and fast.
As the infographic below shows, 60 percent of 18 to 34 year olds now watch TV and/or videos on their smartphones. For 35 to 54 year olds, the percentage is 43 percent. And for people who are 55 or older, the percentage is 24 percent.
Want to know more? Check out the detailed visual below.